Simulations that look like your operation, not a generic catalog
Growth is the tier for programs already running that need the lure to look like what people see every day: payroll, the help desk, a vendor, a remote-access prompt. You get everything in Smart. You get up to six custom phishing simulations. You do not get branded design, Advanced Attack, or talks.
What a year looks like on Growth
The roster is inherited or connected, a contact is named, and you look at what already ran: prior campaigns, exposed areas, what audit already asked for. The analyst does not fire six custom simulations in month one. First they understand which realism is missing.
The year mixes catalog and up to six custom simulations. Windows, audiences, and order are agreed: the quota is not spent on the easiest scenario. You mark which operations stay off-limits without notice —a close, a sensitive vendor—. The plan writes down how many custom remain.
Each custom has a brief: who, what it imitates, what cannot be said. Whalemate writes; the contact validates. The send has notice. Reinforcement points at the concrete error, not a generic hygiene video. The quota drops in follow-up, not in a loose chat.
Between one custom and the next, the catalog keeps running. The Agent uses both signals. The analyst keeps the year from becoming six isolated events: there is cadence, there is a course, there is follow-up. If the roster truly changes, explicit notice is required before recalibrating who receives the custom.
What you get: platform, service and content
Platform
The same full product as Smart: simulations, training, analytics, the agent, and integrations. Custom does not unlock a hidden module. It enters the engine that already assigns, measures, and…
Service
The whole Smart floor —assigned analyst, annual plan, course and campaign operations, periodic follow-up— plus the brief and execution work for up to six custom phishing simulations. The analyst does…
Content
Catalog plus up to six simulations written on your operation: tone, a credible sender, a pretext the roster recognizes. They are not twelve branded pieces. They are not an Advanced Attack. They are…
If a generic lure no longer teaches
Growth is for organizations that already run awareness —in-house or
The roster has seen the generic email. Treasury, a branch, or whoever approves a payment does not pause for a lure that does not speak their operating language. The program exists; realism is…
It also fits a security or awareness contact who already knows which
The account analyst still operates the annual plan, courses, and campaigns. On top of that sits a quota of up to six custom simulations: brief, copy written on your context, send, and a read in…
It is not the plan if what you need is brand identity on the pieces, an
That is not hidden inside Growth. It lives in Enterprise or is quoted as a professional service. It is also not the plan to “try two custom and see”: the value is a year in which catalog and custom…
What Growth does not include
What you get: platform, service and content
Platform Service Content
What Growth does not include
Growth does not include branded design —the twelve pieces in your identity—, Advanced Attack with retest, or cybersecurity talks. The customization quota is… It also does not include channels the platform does not run on its own —smishing, vishing, deepfake— or unlimited custom. “Up to six” is a ceiling, not a floor…
When the catalog stops teaching
A retailer with a branch network already ran periodic campaigns. Cashier and admin rosters had seen the generic email too many times. The click was not measuring the risk that mattered: it was measuring fatigue with a…
Questions about Growth
Is the ceiling now lure realism?
Tell us which operation the exercise has to imitate. The conversation shows whether the Growth quota is enough or the table is Enterprise.