Success story · Fintech

How NaranjaX scaled human risk management

One of Argentina's largest fintechs found in Whalemate the personalization and scale to make human risk a real part of their teams' daily work.

NaranjaX — caso de éxito Whalemate
Sector
Fintech
+3.000
Employees
Argentina
Region
Smartfense
Previous solution
THE CHALLENGE

A program without the personalization they needed

With over 3,000 employees and a mature tech culture, NaranjaX needed to move from generic campaigns to a program that measured and reduced real human risk for each team. Smartfense didn't offer that personalization.

Simulaciones avanzadas
WHY WHALEMATE

Real personalization, not generic training

The ability to adapt simulations and content to each employee's risk profile was the decisive factor. Whalemate turned cybersecurity into something relevant for every area, not a massive obligation.

Impacto de campaña
How they use it today

Three pillars of a program that works

Progressive simulations

Difficulty advances based on each employee's detection level. Campaigns personalized by group maturity stage.

Gamification and quizzes

Risk management becomes an experience employees choose. Brief format, high dynamics, minimal friction.

Audience segmentation

Message, tone, and content adapted to each area: technical, leadership, and everything in between.

RESULTS

Human risk became part of daily work

Risk management stopped being an isolated obligation. Gamification and personalization achieved real adoption that the previous program never reached. The next step: measuring risk by area and profile with adaptive Learning Paths.

What Whalemate gives us today is campaign customization adapted to what NaranjaX needs and our level of maturity. We value that greatly.

NaranjaX
Martín GutiérrezCybersecurity Specialist, NaranjaX

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